Relationship marketing is a team effort


Steve Epner is a business consultant in St. Louis who shared with me the idea that goes beyond the “supply chain.” When you think of a chain, we all know that it is only as strong as its weakest link. In a supply chain, if one component breaks down, the rest of the chain suffers. If a manufacturer can’t deliver quality products by a given date, the wholesaler suffers, the distributor suffers, the retailer suffers and the end user suffers. All parts of that supply chain break down when one element runs into problems.


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