Relationship marketing is a team effort

from washington.bizjournals.com

Steve Epner is a business consultant in St. Louis who shared with me the idea that goes beyond the “supply chain.” When you think of a chain, we all know that it is only as strong as its weakest link. In a supply chain, if one component breaks down, the rest of the chain suffers. If a manufacturer can’t deliver quality products by a given date, the wholesaler suffers, the distributor suffers, the retailer suffers and the end user suffers. All parts of that supply chain break down when one element runs into problems.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s