Oh, Dell, poor, poor Dell. There are more unpleasant headlines out there this morning about the PC giant. The Wall Street Journal is running a story on the company’s latest attempt to revitalize its business that has now hit a sour note (“Dell’s Consumer Focus Hits Snags,” sorry, subscription only).
Dell, which, depending on what research firm you believe, is either number one or number two in PC shipments, has faced a wave of challenges in recent quarters, including an accounting investigation that is forcing the company to restate earnings; a $48.46 million cash compensation payment to former president and CEO Kevin Rollins; and lackluster financial quarters. And let’s not forget increased competition from Apple and its Intel-based computers, which helped the company hit record-breaking sales of Macintosh computers in the most recent quarter.