Rip Curl surfs Lawson wave in global supply chain drive


Australian surfwear icon Rip Curl will roll out Lawson Software’s enterprise management system to improve its global supply chain operations.

Lawson says it will provide the Victorian-based company with software licences and services to help improve its business process efficiencies and support the company’s global expansion plans,

The project will include a comprehensive rollout of the Lawson M3 system, incorporating CRM, Demand Planner, Business Intelligence, eSales and Enterprise Mobility solutions.


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