How the Internet Changed Sourcing


The move away from using personal introductions to find suppliers has greatly reduced front-end costs, while creating a need for greater attention at the back end.

By Richard Brubaker, Managing Director, China Strategic Development Partners

The mainstream application of the Internet for business in the mid 1990s revolutionized sourcing in China. Whereas once a winding process involving endless introductions through middlemen on both sides of the Pacific, U.S.-based buyers can now have a short list of potential suppliers in hand on arrival in the People’s Republic, limiting the hours of karaoke and Chinese rice wine they would otherwise have had to endure.


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