Strong Supply Chain for Strong Branding


If there were ever any doubts about the validity of today’s global economy, let the recent firestorm of controversy over the growing list of toy recalls be a stark reminder that it is, in fact, very real. That is why a clear view of the entire supply chain is critical.

Increasingly more products are made in various countries and regions, and for manufacturers that don’t have a firm grasp on visibility, traceability and, above all, accountability throughout their supply chains, it might be high time to reexamine some of these critical areas.


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