Black Friday and Cyber Monday sound nothing like the joyous season that’s supposed to follow. They’re more ominous and scary. And to many retailers and manufacturers those two pivotal days—and the month or so that follows—are just that.
Ominous, because the holiday shopping crush that happens just after Thanksgiving is a make-or-break time for retailers and consumer goods companies looking to bolster their fourth-quarter revenues with loads of sales. And scary because what sells and what doesn’t is just so unpredictable.