Analysts may be divided on how to classify the newest supply chain applications. But no one denies that sales of event and performance management software are about to explode.
With a hurricane bearing down on a busy Asian port, a ship operator is forced to scuttle its regular sailing schedule, delaying the departure of a U.S.-bound vessel loaded with electronic components. But the consignee doesn’t have to wait long to find out about the delay. At the first sign of trouble, its event management software application sends out an alert to the company’s logistics managers. It then sends out a recommendation that they reallocate stock in the U.S. warehouse in order to meet a delivery commitment to an important customer.