Demand and Supply Integration: A Key to Improved Firm Performance

from industryweek.com

By Dr. Theodore P. Stank and Dr. John T. Mentzer, University of Tenessee

Dec. 17, 2007 — Historically, companies have separated the processes used to plan for and manage demand and then supply of the resources and labor needed to meet that demand. The problem with this business model is that the companies using it are often unable to consistently ensure that supply meets demand. Too often, the right-hand (demand) and left-hand (supply) functions are not synchronized, resulting in a shortage of the products that customers actually want, and a surplus of products that are not wanted.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s