curb your enthusiasm: interview with Kevin Ashton


Not so long ago, RFID promoter Kevin Ashton’s biggest challenge was making believers out of the skeptics. But today even he’s a bit bewildered by all the enthusiasm. Yes, RFID will revolutionize supply chain management, he says; just don’t expect it to happen overnight.

Kevin Ashton may not have been the first to deal with the “lipstick problem,” but it’s looking more and more like he’ll be the one who finally solves it. The lipstick problem in question has nothing to do with stained laundry or keeping it from wearing off too quickly; it’s the question of how to keep a hot-selling lipstick shade in stock all of the time.


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