Marketing and sales go hand in hand. If you don?t market your goods and services, it?s tough to sell them. But, in an increasingly global economy, the costs of marketing have become significant.
Which poses a unique challenge to today?s chief marketing and procurement officers: how can we expand our reach through marketing projects and control our costs while maintaining our brand identity and increasing our ROI? On January 17, Ariba, Inc. (NASDAQ:ARBA), the leading spend management solutions provider, will host an interactive webcast to discuss ways in which companies can do just this. The live session will take place at 1 p.m. ET.