Supply Chain Impact 2008


“May you live in interesting times.”

Most of you have probably heard this phrase, an English translation of an ancient Chinese proverb. The meaning is two-sided, especially around the word “interesting,” which is really thought to mean “turbulent.” The sense is this: if your daily experience is dynamic and challenging, you’ll have a richer existence, in the grand scheme of things, than you’ll find in the easy life.

For most of us today in supply chain and logistics, we are living in “interesting times.” Count your blessings.

That continues to be the sense I have as we start 2008. Global supply chain pressure, ferocious competition and the demand for continuous improvement, short cycle times, etc. – you know the litany – are likely to be combined with a slowing economy, which adds new pressures.


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