Many consumers and some companies are taking a myopic perspective of “green” initiatives, according to Adrian Gonzalez, ARC Advisory Group’s Director of the Logistics Executive Council. In a recently published ARC Brief, “’Green’ Asbestos,” Gonzalez highlights an inconvenient truth of many ‘green’ products and initiatives: there are tradeoffs that companies and consumers must acknowledge and address. In other words, many “green” initiatives have negative side effects, even if the net results are positive.
“Tradeoffs exist because most products, manufacturing processes, and supply chains were not designed with sustainability in mind,” says Gonzalez. “Although sustainability is weaving its way into the industrial world, change will occur slowly, so companies and consumers will have to manage these tradeoffs for many years to come.”