And when two lovers woo, they still say … I love vendor managed inventory?
Valentine’s Day and chocolate: the two are synonymous with passion. So, it’s no wonder that a food which elicits such a strong reaction from so many goes hand-in-hand with February 14.
Boxed chocolates have become a delicious and expected part of Valentine’s celebrations over the years. What if you went shopping en route to a Valentine’s date, and there were no Russell Stover chocolates to be found? Your sweetheart isn’t going to think empty shelves are a good enough excuse to arrive empty-handed.
Thanks to a supply chain trend called vendor managed inventory, there will be sweets for your sweet – despite the spike in demand.