Lamb farmers are pinning hopes on an industry merger. But are they founded?
Driven by drought, depressed prices and despair, hundreds of South Island sheep farmers have expressed in recent days near-unanimous support for a restructuring of their industry.
They believe their salvation lies in the very sketchy proposal put to them by their co-op, Alliance Group, in a series of meetings from Invercargill to Richmond.
In theory, it could be. But making it happen will require nothing less than building a completely new industry from consumers abroad back to farmers here. Every link in the new value chain needs fundamental changes in attitudes and practices by every player involved.