Atlanta firm’s software is a lifeline for retail giants


Surrounded by a mind-boggling array of sports equipment, Ashley Johnston is hobbling and stumbling under a heavy load. A leather Rawlings baseball glove from the Philippines. An Easton metal bat from China. A tennis racket from Indonesia. Sports clothes made in El Salvador and Vietnam.

She’s on a spring shopping binge at Dick’s Sporting Goods in Kennesaw.

It’s no accident. Dick’s is a major customer of Atlanta-based Manhattan Associates, a high-tech master of the dynamics of supply chains, the lifeline for firms such as Dick’s, Home Depot, Victoria’s Secret and 1,200 other customers around the world.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s