Surrounded by a mind-boggling array of sports equipment, Ashley Johnston is hobbling and stumbling under a heavy load. A leather Rawlings baseball glove from the Philippines. An Easton metal bat from China. A tennis racket from Indonesia. Sports clothes made in El Salvador and Vietnam.
She’s on a spring shopping binge at Dick’s Sporting Goods in Kennesaw.
It’s no accident. Dick’s is a major customer of Atlanta-based Manhattan Associates, a high-tech master of the dynamics of supply chains, the lifeline for firms such as Dick’s, Home Depot, Victoria’s Secret and 1,200 other customers around the world.